Sunday, July 3, 2016

Survival of the Fittest

Do you remember the pain of missing out on a podium finish just because you ended up with a bout of sickness during the exams ? Or the sheer dejection of not making it to the inter-school volleyball team thanks to the lack of a few centimeters ? Well, it is not enough to be good, one has to be better if not the best to stand out among a crowd.

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But these are just the better scenarios that I have described. Can you imagine the sadness of a kid when their own friends did not want them on the team because they were termed too scrawny/too short and hence considered to be the weakest link ? Yes, children can be quite cruel when they want to be. And this kind of labeling and social rejection can deal a blow to a child's self esteem and lead to serious body image issues at a later stage.

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Being a parent, it becomes a prime responsibility to ensure that a child does suffer due to any of these reasons. Apart from the long term risks factors due to nutritional deficiencies ( which are seldom evident ), there is always the immediate concern of ensuring that they do not lose out on school attendance along with those dozen little things that make childhood so special. Take a simple example where a kid is denied an ice-cream because he or she is always catching a cold. But seldom do parent realize that it might be caused by low levels of Vitamin D. This is where fortified foods and especially nutritional drinks come to the rescue. On an individual level, it can become quite daunting for the parents to track the vitamin/ mineral/ protein intake of their children. Hence a nutritional supplement which is designed keeping the general population in mind may be the best answer yet to fill the gaps in a child's diet.

Most health drinks have their focus on the RDA or the Recommended Daily Allowance. These contain enough of the nutritional supplements to ensure that the child's growth is on track and that they do not fall behind their peers. But what about those children who are already falling behind by a good measure ? Is there any way to ensure that they are brought to par ?

And that is exactly what Horlicks Growth Plus promises to deliver! It helps kids in the age group 3-9 to 'Catch up on growth' by helping them add inches and weight. This product designed by pediatric experts targets a crucial age because is the phase when kids are most likely to lag behind their peers on these two parameters. The age group of 2-6 years is the time when kids are still building immunity hence they are susceptible to frequent bouts of illness. Plus, the majority of them are picky eaters which does not help the cause. And it is the combination of these two factors which result in children falling behind the recommended growth curves.

Go for it as it is the best chance for your kids to catch up on lost growth !!